Vision, Mission, Werte – Die Basis der Leitbild- und Strategieentwicklung

Vision and mission are more than just a summary of corporate goals. But how does one succeed in developing them in such a way that they truly unleash their full power? Editor Dagmar Werther, herself a corporate coach, has enlisted 17 experienced experts – trainers, coaches, and consultants – to share their experiences and, above all, their repertoire of methods.

The authors demonstrate what makes a vision a successful instrument and how it is aligned with the company's objectives. The distinction between vision and mission is elucidated, and strategies are developed—extending to the formulation of corporate mission statements. Particular emphasis is placed on corporate values.

„Visionsarbeit im Einzelcoaching – sinnvoll die berufliche Zukunft gestalten“ (Karen Neumann). Read in (Available in German only):